Baca: Timses Akan Laporkan yang Seret Jokowi di Kasus Ratna Sarumpaet
Influencer Tim Kampanye Nasional Jokowi-Ma'ruf, Budiman Sudjatmiko menjelaskan, kebohongan yang dilakukan aktivis Ratna Sarumpaet merupakan sesuatu yang sudah bisa diprediksi. Bahkan, kata Budiman, pada pilkada 2017, Gubernur DKI Jakarta Basuki Tjahaja Purnama atau Ahok harus ditahan karena kasus Al-Maidah ayat 31.
"Potongan pidato Ahok ternyata bisa dipakai untuk memobilisasi dukungan maupun sikap antikelompok tertentu dan itu adalah kerja Cambridge Analytica," ujar Budiman di Posko Cemara, Jakarta pada Jumat, 5 Oktober 2018.
Menurut Budiman, kasus pengakuan kebohongan Ratna Sarumpaet ini bukanlah sesuatu kekeliruan, tapi kehebohan yang sengaja diciptakan. "Saya tidak percaya Ratna Sarumpaet adalah pelaku tunggal dan Prabowo adalah korban," ujar Budiman.
Baca: Timses Jokowi Laporkan Ratna Sarumpaet ke Bawaslu
Cambridge Analytica merupakan lembaga survei yang menggunakan big data atau 'data besar' dalam analisisnya. Cambridge Analytica dalam situs resminya beberapa waktu lalu juga mengungkap bagaimana mereka membantu pemenangan Trump. Mereka menyebut telah menganalisis jutaan poin data.
Salah satu strategi yang digunakan adalah bagaimana mengidentifikasi pemilih yang dapat dibujuk (persuadable voters) dan isu-isu yang dipedulikan para pemilih. Cambridge Analytica kemudian mengirimkan 'pesan-pesan' yang berdampak pada sikap atau pilihan politik masyarakat.
"Penggunaan strategi ini terbukti efektif menghasilkan kemenangan dalam kontestasi politik di berbagai tempat di dunia. Namun juga pasti akan menyertakan kerusakan sosial dan politik yang sulit untuk diperbaiki kembali. Kita tahu, pemilu AS adalah yang paling rasis," ujar Budiman.
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